TikTok is introducing a updated setting that permits them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 bn content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a full-scale launch. This advancement aligns with a surge in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered mass-produced AI material, a term for poor-quality, factory-style content that is often illogical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the power to see more or less of that, depending on their own likes,” said a platform representative.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network labeled as artificially created. Overall, over 100 million pieces of content are added to the platform every day, making AI content a limited part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the volume of artificial media they view by opening the “manage topic” feature in the application and choosing “AI-generated content”. Additional categories that can already be modified under the setting include news, clothing, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to tag convincing AI-generated content, and it forbids dangerous fake videos of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the platform will from now on add an “AI-made” watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from attempting to evade the labeling process.
Educational Initiatives
The platform is also establishing a $2m AI literacy fund for experts and groups to produce educational content about using AI responsibly. This project will support charitable organizations dedicated to educating coding and technology.
Platform Protection
TikTok has supported its moderation strategy, following controversy over plans to cut jobs for hundreds of content moderators in Britain. TikTok is set to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive explained that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it is viewed by humans. The company reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
